Microsoft India has been a Cultural Detective customer for six years, and both Heather Robinson and I are so very proud of the abilities their staff members have developed to in turn coach and develop their support engineers’ customer service skills. The entire project has been amazing—truly a privilege to be a part of it! I’d like to take this opportunity to share a bit of their “Cultural Effective” story with you.
Microsoft uses Cultural Detective to coach their large enterprise customer support representatives. In the first six months using the tool, they told us they attributed a 30% increase in customer satisfaction to Cultural Detective! Now, five years later, they know Cultural Detective inside and out, and use the CD Method when interacting with both international and domestic customers.
In March of this year Heather again traveled to Bangalore to work with the trainers, to help improve their abilities to coach using Cultural Detective. The approach she used is what we call EPIC: Essential Practice for Intercultural Competence. It is a combination of Cultural Detective, with which Microsoft has been working for five years, and Personal Leadership, which their staff have been working with for the past year or so.
The design was an inspired one. Because Microsoft has experienced facilitators who are also well-versed in Cultural Detective, Heather used these facilitators to get team newcomers up to speed, as well as to facilitate small group breakout sessions. This internal group of facilitators put together the readings, sample interviews and assignments for the three-day training. As is so wonderful when training in India, there were plenty of games, activities and laughter.
As you might imagine, one of the main challenges for the support engineers is knowing how to respond to customers’ emotions. Large enterprises rely on Microsoft products to function in highly customized ways, which often means long days of problem-solving discussions, heightened emotions and frayed nerves. The March training included the learners acting out skits of engineer-customer interactions, videotaping them, and then using the Cultural Detective Worksheet to debrief the contrasting values, and the EPIC approach to discern how to respond most appropriately. We would love to share one or two of those videos with you here, but, of course, they are proprietary.
Instead, let me leave you with a few of the notes scribed in small groups. In case you’re wondering why “Kit Kats” and “Milky Ways,” the participants chose a candy bar and then broke into groups, one of ten techniques you can find in this blog post.
If you or your organization would like to be profiled in an upcoming blog post, we would be happy to talk with you about making that happen. Just let us know. Congratulations to all the Microsoft staff, who are so committed to building intercultural competence in their organization, and to you, the Cultural Detective community, for your efforts on this same journey.