I was recently tweeted this graphic, which research shows me is taken from a larger infographic on content marketing on OneSpot. https://www.onespot.com/blog/infographic-the-science-of-storytelling/

Storytelling is one of the oldest forms of both teaching and entertainment. It is the way history was traditionally recorded, how values were inculcated, and how families and neighborhoods bonded.

Storytelling is the core around which Cultural Detective is based. While the Cultural Detective Method is grounded in extensive intercultural theory, using Cultural Detective for development, learning, conflict resolution or team building involves listening to, telling, reading, or otherwise interacting with stories, or, in detective parlance, incidents. The debut of Cultural Detective The Netherlands involved a wine and hors d’oeuvres reception in Amsterdam, during which professionals acted out critical incidents for those attending. Trainers have turned their training rooms into theaters, acting out the stories in the Cultural Detective series with the learners. Why so much emphasis on stories?Why?

Let’s start by watching my interview with Kelli McLoud-Schingen, one of our CD team members, who is a professional storyteller and actress, as well as a dynamite diversity practitioner and interculturalist.

Storytelling does, indeed, link the head, heart and mind—an integration that is key to the development of intercultural competence. Interestingly for those working across cultures, however, science is now finding that stories help us to better understand others’ intentions and relate to one another better! My experience has shown that stories can help us to develop empathy, particularly with those very different from ourselves.

“There was substantial overlap in the brain networks used to understand stories and the networks used to navigate interactions with other individuals — in particular, interactions in which we’re trying to figure out the thoughts and feelings of others.

Scientists call this capacity of the brain to construct a map of other people’s intentions ‘theory of mind.’

Narratives offer a unique opportunity to engage this capacity, as we identify with characters’ longings and frustrations, guess at their hidden motives and track their encounters with friends and enemies, neighbors and lovers.”
—Dr. Raymond Mar, York University, Toronto

Furthermore, stories allow us to “practice,” even if in our own minds, how we might respond under various circumstances. Stories can “take us” to India, China or Brazil, and help us imagine ourselves in an interaction there, so that when we actually visit, it’s not as strange or confusing. Stories are a form of mental, rather than computerized, simulation.

“The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated. Keith Oatley, an emeritus professor of cognitive psychology at the University of Toronto (and a published novelist), has proposed that reading produces a vivid simulation of reality, one that ‘runs on minds of readers just as computer simulations run on computers.’”
—Annie Murphy Paul, The New York Times, “Your Brain on Fiction”

Finally, analyzing stories enables the learner to look at real people in real situations, in all their complexity—personality, age, gender, ethnicity, religious tradition, nationality—rather than as one-dimensional generalizations or stereotypes.

If you have not yet subscribed to Cultural Detective Online, or attended one of our complimentary webinars, you are missing out on an incredibly robust and affordable tool that includes hundreds of stories to support your learning! We hope to see you there soon!