Tag Archives: South Africa

Film Review: Searching for Sugarman

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MV5BMjA5Nzc2NDUyN15BMl5BanBnXkFtZTcwNjQwMjc5Nw@@._V1_SY317_CR0,0,214,317_AL_It must be summer for me: two movie reviews in just a few weeks! Another really good movie, too, this one an Academy-award-winning documentary. If you love an amazing story that serendipitously weaves together continents, champions the underdog, and echoes the resonance of truth across cultures, Searching for Sugar Man is for you!

Sixto Rodriguez is the working-class son of Mexican immigrants to the USA. As an anti-establishment folk singer he published two albums in the 1970s about the marginalized poor of the inner city. The music is powerful and haunting, but his albums met with minimal success in the US, and Rodriguez was dropped from his record label.

Unknown to the Rodriguez family, several of his songs became anthems of the anti-apartheid movement (“the system is gonna fall soon, to an angry young tune”), especially among Afrikaners. Rodriguez became a platinum-selling hero in South Africa, supposedly more famous than Elvis Presley or the Rolling Stones. He was widely rumored to have committed suicide on stage—bestowing Rodriguez with a Jimi Hendrix-like aura—yet people knew nothing more about him than what they could glean from his album covers and liners.

In the mid-90s two men—record-store owner Stephen Segerman and music journalist Craig Bartholomew—decided to play detective and learn who Rodriguez was and what had become of him. They tried to contact his record label, but it had long ago gone out of business. They contacted the label’s owner, but he was of no help. They pored over the lyrics to Rodriguez’s songs, with not a lot of luck (they needed a cultural informant, as most any midwesterner or KISS fan could tell you that the lyrics from Can’t Get Away, “born in the troubled city in rock and roll USA,” refer to Detroit). Finally, they found the thread to unravel the story. This movie is the story of their quest.

SPOILER ALERT
It turns out they found Rodriguez alive and well in Detroit’s historic Woodbridge neighborhood, having earned a B.A. in philosophy and having worked for several decades in demolition and on production lines. He became politically active, running for city council, and has three daughters. Segerman and Bartholomew arrange for Rodriguez to visit South Africa for a sold-out series of tours, and the movie includes footage of the first of those tours.

Another interesting cross-cultural tidbit is that his youngest daughter, who accompanies Rodriguez on his first South African tour, falls in love and ends up living there.

The way in which Rodriguez’s words, from inner city Detroit, speak to those on another continent and in another hemisphere, is very powerful. What is most remarkable to me, however, is the dignity, peacefulness, and clarity of the man himself. Rodriguez seems content with the life he has led (we never witness him expressing regret for lost royalties or fame), and joyous and yet non-phased by his fame and success in South Africa. It makes me want to meet a man so fully rooted in and confident of who he is.

Research Findings: The Value of Intercultural Skills in the Workplace

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IC Skills importance Culture at Work: The value of intercultural skills in the workplace
—A survey conducted by the British Council, Booz Allen Hamilton and Ipsos Public Affairs, of HR managers at 367 large employers in nine countries: Brazil, China, India, Indonesia, Jordan, South Africa, the United Arab Emirates (UAE), the United Kingdom (UK), and the United States (US)

The Report’s Conclusions

“Our ability to engage successfully with other countries, organisations and people will depend to a large extent on whether we possess the necessary intercultural and foreign language skills to make fruitful connections, whether in trade and investment, charity/NGO programmes or as government and international organisations. This is fundamentally changing the way in which employers value and seek to develop intercultural skills in the workplace.”

“More and more business leaders are identifying real business value in employing staff with intercultural skills. These skills are vital, not just in smoothing international business transactions, but also in developing long term relationships with customers and suppliers. Increasingly they also play a key role within the workplace, enhancing team working, fostering creativity, improving communication and reducing conflict. All this translates into greater efficiency, stronger brand identity, enhanced reputation and ultimately impact on the bottom line.”

“Employers believe that intercultural skills are integral to the workplace.”

“A common challenge shared by employers around the world is finding employees with adequate intercultural skills. Given that the operating environments of all organisations is increasingly global, it comes as no surprise that employers need employees who can understand and adapt to different cultural contexts.”

What is the international reality in the workplace?

The research shows that employees in most large companies surveyed engage in extensive interaction across international borders.

More than two thirds of employers report that their employees engage frequently with colleagues outside of their country, and over half say that their employees engage frequently with partners and clients outside of their country.

THE BUSINESS VALUE OF INTERCULTURAL SKILLS
Intercultural skills provide business value and help mitigate risk.

The research shows that HR managers associate intercultural skills with significant business benefits. Overall, the organisations surveyed are most interested in intercultural skills for the benefits they bring—benefits that carry significant monetary value to employers:

  • Keeping teams running efficiently
  • Good for reputation
  • Bringing in new clients
  • Building trust with clients
  • Communicating with overseas partners
  • Able to work with diverse colleagues
  • Increased productivity
  • Increased sales

Employers also see significant risk to their organisations when employees lack intercultural skills. Top risks that organisations surveyed are concerned about are:

  • Miscommunication and conflict within teams
  • Global reputational damage
  • Los of clients
  • Cultural insensitivity to clients/partners overseas
  • Project mistakes

How do the organisations surveyed define “intercultural skills”?

The graphic below shows the words employers used, with size of the block equating to frequency of use.

define%22interculturalskills

The terms employers use to define intercultural skills
Source: Telephone/face-to-face surveys of public sector, private sector and NGO employers responsible for employment decisions. Base: Ipsos Public Affairs, 2012: Global (n=367).

In particular, employers highlight the following as important intercultural skills that they look for in job candidates:

  • the ability to understand different cultural contexts and viewpoints
  • demonstrating respect for others
  • accepting different cultural contexts and viewpoints
  • openness to new ideas and ways of thinking
  • knowledge of a foreign language.

How employers rank different skills in terms of importance

valuedskills

Graphic © the original report, with yellow highlights added by Cultural Detective.

How does the research indicate these skills are developed?

Most employers report encouraging their staff to develop intercultural skills through in-house training, meetings and events. However, employers also say that educational institutions could do more to equip students with intercultural skills.

The findings suggest that policy makers and education providers could do more to contribute to the development of a workforce with the necessary intercultural skills through interventions, such as prioritising:

  • teaching communication skills
  • offering foreign language classes
  • availability of opportunities for students to gain international experience
  • development of international research partnerships.

This research suggests that there is significant opportunity for employers, policy makers and education providers to work together to strengthen the development of intercultural skills to meet the needs of an increasingly global workforce.