Need help figuring out 50 million Latinos?


coverLatino—Guest blog post by Brenda Machado-Koller

Yes, I know, it’s a loaded question. But it’s worthwhile taking a look at possible answers.

Latinos or Hispanics are the largest, fastest-growing, and one of the most influential socio-economic ethnic groups in the USA. More than 50 million Latinos reside in the USA today. By 2050, one-in-four US Americans are projected to be of Hispanic descent.

We encounter Latinos in virtually every setting, including business, education, healthcare, politics and in our communities-at-large. It’s time to gain an even deeper understanding of Latinos and to continue building more successful organizations and communities.

You’ll find some of the answers to the fundamental changes in US society in the Cultural Detective® Latino/Hispanic. Interculturalist Dianne Hofner Saphiere and I developed this latest installment of the Cultural Detective Series, and many experts contributed their thoughts to the training materials (my heartfelt thanks to all!). The Cultural Detective Series now includes more than 65 culture- and topic-specific educational guides that have been published over the past decade and frequently updated.

Cultural Detective Latino/Hispanic is available as part of a Cultural Detective Online subscription, or via license as a printable PDF. The participant materials are a 26-page educational guide that introduces an insightful Cultural Lens of overarching Latino values that drive beliefs and behavior. In addition, the package features real life scenarios, best practices and a broad selection of reference materials for further study. Cultural Detective Latino/Hispanic is a powerful tool for human resources professionals, training experts, line managers, team leads or interculturalists who are dedicated to improving organizational effectiveness in a broad variety of settings.

Brenda Machado-Koller is President of Intercultural Business Services LLC. She was born and raised in Puerto Rico by a US American mother and a Puerto Rican father. Brenda holds an M.A. in Intercultural Relations.

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