I have the best job in the world: working with our Cultural Detective authors—I always learn so much! Recently, I had the pleasure of working with our authors on the Cultural Detective: Iceland package—the most recent addition to the CD series. This is a culture I know nothing about, therefore, I had no preconceived notions about how it would be to work with these bright ladies, or what I would learn.
Fortunately (from my US American point of view), being direct and straightforward is generally considered being honest, and is highly valued in Icelandic culture. When discussing a topic, everybody tends to share ideas (without evaluation) and then the best course of action is chosen. Questions are answered directly, and disagreement usually is not considered a personal attack. To those from a less direct culture, this style of communication may feel rude and blunt, while to Icelanders it’s just contributing their ideas.
The authors shared a delightful example of language and culture being intertwined: Icelanders do not use the word “love” as US Americans do. Their word for love is used in relation to family. It is a “very expensive/high value” term with a special use for a special purpose. Therefore, the use of “love” was very confusing to our authors when they first arrived in the United States. They were surprised that people loved their pets, loved ice cream, loved a movie, etc. In contrast, one of the authors told me that if her husband ever said he loved her, she would know she was dying! She told me, “Icelandic husbands love their wives so much that they almost tell them!”
This relatively small country (population 320,000) has seven universities, the oldest parliament in the world, and dynamic, high-energy, optimistic people. We look forward to introducing you to CD: Iceland, and a culture whose Viking roots impact the freedom and respect for the individual that are the heart of Icelandic values today. Be sure to check it out, put it to good use, and let us know what you think!