Need a powerful story to illustrate your point about intercultural miscommunication? Want to help someone understand that different cultures may utilize the same word, concept, image, gesture, sound or touch to mean different things? Could you use a proverb that gives insight into another person’s cultural worldview? Search no more—Joe Lurie , intercultural trainer, Executive Director Emeritus at UC Berkeley’s International House, and former Peace Corps Volunteer, has got you covered!

Perception and Deception: A Mind Opening Journey Across Cultures, is an entertaining, eye-opening and easy-to-read book that contains dozens of intriguing intercultural experiences, gathered from Joe’s research and his decades living abroad and managing Berkeley’s International House, one of the largest, most diverse living centers on the planet.

In an informative and enticing manner, the author explains how he discovered that his perception of a situation could be “deceptive” when he looked at it simply through his own Lens. Joe’s growing self-awareness of the impact of culture is clearly illustrated through his humorous stories and striking culture clash examples from news reports across the globe. Better yet, these stories are indexed by culture! Joe also shares pearls of wisdom about perception, perspective and the nature of “truth” from his rich personal collection of proverbs and sayings from around the world.

Joe’s infectious curiosity in uncovering and understanding cultural differences will help readers, no matter their profession, age or cultural background, gain a fuller appreciation for the richness of human diversity, and the multiple things that can go wrong when trying to communicate across cultures. You, your students, colleagues, clients, friends, and family will all enjoy this engaging book, published by Cultural Detective, and now available in paperback. Kindle on Amazon and other e-versions from Barnes and Noble and Apple will be coming soon.

Perception and Deception is an engaging and insightful introduction to cross-cultural communication in a globalized world. For more information, reviews, a peek inside the book, and a link to purchase a copy, visit www.PerceptionandDeception.com.

Purchase the book now.

You are also welcome to copy and print the flyer below to share with your colleagues and friends.