Wednesday was “Pre-Congress How-To Workshop Day”.  We are wrapping up, and what were the biggest take-aways?

Sabrina and I were first to present this morning.

We framed Social Media Marketing through an intercultural lens.  Have you ever been a tourist?  Have you ever been a traveler?  What’s the difference?  Tourists might just casually visit a country, without a strong connection or engagement with the local community, perhaps get easily distracted to shiny objects and come home with a suitcase packed full of purchases they didn’t anticipate.

What about a traveler?  Perhaps they spend more time planning and preparing for the visit to the new land.  Relationship building, engaging with local community, and being a conscious participant is the approach of a traveler.  Apply this to Social Media and get your passport ready for your journey.

We have more inspiring stories about building a social media campaign using competencies…