Report from the Field: Creating Models Worthy of Emulation

IMG_6315-640x480Many thanks to Benjamin Smith, Ph.D., linguist, intercultural consultant and trainer, and owner of Broad Imagination LLC, for this guest post.

“Recently, I was invited to lead a cultural sensitivity training for a company facing some key human resource challenges. I was given a little background information prior to my arrival, but stopped the director short as he was bringing me up-to-speed in our meeting, in order to be able to gather information during the needs assessment without preconceived notions.

The printed workbook and facilitator guide that I use to supplement my training is produced by Cultural Detective®, a company with decades of success in the intercultural field. I find that their philosophy dovetails well with mine in that they help me guide users through a process of understanding the “Lenses” through which they see the world.

To accomplish this objective, Cultural Detective® presents Values Lenses—for key cultures such as nationality, gender, spiritual tradition, age or generation, and sexual orientation—as well as Personal Values Lenses.

I feel blessed to have worked with such a remarkable group of individuals who are committed to improving their intercultural communication skills. One of the most important takeaways for me from the training was realizing that obtaining a better understanding of where we come from refines our assessment of others, and sheds a positive light on helping us accurately interpret others’ behavior.

Obtaining a better understanding of where we come from, refines our assessment of others and sheds a positive light on helping us accurately interpret others’ behavior.

My approach to the project included one-on-one interviews with each participant during and at the conclusion of the training. Thanks to valuable advice from more experienced interculturalists, the interviews enabled me to gather useful information—people often reveal things in private that they are reticent to share with a group. These insights informed the content and delivery of the training.

I deliberately engaged my strength of connectedness as I spoke with people individually. The interviews afforded me the opportunity to create a space where I could genuinely listen to participants and tailor the training to their concerns. I typically schedule a follow-up interview after the training to assess what learning has taken place.

In this intimate setting, prior to and after the training, I find that, while people are eager to talk about what everyone else is doing wrong, they are not so quick to admit their own faults. They often overemphasize their exhaustive efforts to resolve intercultural conflicts, and minimize the efforts of their colleagues.

Through appreciative inquiry and inductive listening, I can facilitate peoples’ ability to see the things they were not initially aware of, and shed light on areas where their efforts can be more effective, to gain traction and avoid spinning their wheels. These interviews are powerful supplements to the training itself, enabling participants to apply their learning and develop personal development plans.

I designed several activities for the group sessions during which participants would be able to showcase their cultures and articulate their Personal Values Lens—the glass through which they view the world, colored by the values they embrace.

It was refreshing to see how people listened to and celebrated the cultural traditions shared by others through songs, recipes, and inside family jokes. There were several points when we analyzed family stories that had been passed through the generations, and examined the values those stories contain. It was amazing to see how participants recognized the uniqueness of each individual and what they had to share. It was also a great reminder of how anxious people are to be recognized for their contributions.

It was amazing to see how those present recognized the uniqueness of each individual and what they had to share. It was also a great reminder of how anxious people are to be recognized for their contributions.

Another facet of my company’s approach—Broad Imagination LLC—supported by the Cultural Detective® Model, consists of helping clients develop solutions themselves through a facilitated discussion. A Cultural Detective® session is not a passive chat that is forgotten when we all go home. It requires me, as a facilitator, to be present—to truly listen to and push participants for practical solutions. People tend to skirt difficult topics and slip into euphemisms or clichés as a way of avoiding the “elephant in the room.” I appreciated the courage of those who were willing to name their fears, explore them, and address them publicly.

IMG_6318-640x480Some “aha” moments for trainees in this session included:

  1. Common sense is not the same as cultural sense. What we may consider to be general knowledge or a logical conclusion is not shared by everyone. Knowing that different cultures have a unique perspective on any given cultural encounter helps us open our minds and make room for unexpected conclusions.
  2. All countries do not have the same value for “ethnic exoticness” and, therefore, respect. For example, in the USA, one may appreciate a Mexican flag being displayed in a cubicle, while the display of a Canadian flag might not earn the same appreciation. It is far more common that the more “exotic” and underrepresented the culture, the more interest we take in their displays of nationalism and pride.
  3. It doesn’t matter how much time someone has spent living among other cultures, biases persist and are hard to shake. It is one thing to spend time abroad, and another to make the effort to go outside our comfort zones to truly understand another’s cultural Lens.
  4. Language has a way of revealing lack of trust in an organization. When there is low trust, it does not matter what a person does, it can still touch off our sensibilities. Being offended that someone is speaking an unfamiliar language in our presence may cause us to bristle because we suspect that they are talking about us. It may not be that the language is threatening or that there are unsavory nonverbal cues, rather simply the fact that the language is spoken in a low-trust environment results in a negative spiral of lower trust.
  5. All we can really do is observe behavior. When we seek to explain why someone did something or what their motives were, we are venturing into judgment and assumptions. Assuming the best positive intent behind observed words and actions helps mitigate potential incorrect negative perceptions and opens our mind to collaborative solutions.

The Cultural Detective® Model emphasizes three core competencies: Subjective Culture (understanding ourselves); Cultural Literacy (our ability to understand others); and Building Cultural Bridges (the ability for two or more people to collaborate productively across cultures). These competencies are taught in a variety of ways, but I have found that when learners participate in this discovery of cultural identity through provocative discussions, they overcome their anxieties and find that the issues they once believed to be insurmountable obstacles are really stepping-stones to greater appreciation and collaboration.

I love the fact that this particular client’s mission focused on “creating a positive model.” That is precisely what intercultural training provides. The training that Broad Imagination aims to deliver, and which Cultural Detective® helped accomplish, created a model worthy of emulation, one that will serve as a touch stone for future positive intercultural encounters.

Armed with an appreciation for the rich and unique cultural heritage that each employee brings to the table (representing a plethora of values and cultural influences), participants can now implement specific strategies with their colleagues, and try new approaches to the same situations—with improved results, greater personal satisfaction and increased intercultural confidence.

Are You an Expert?

Clients want to hire experts. Are you an expert? I hope not! At least, not in the sense many of us traditionally think of “experts.”

Cross-cultural service providers need to be deeply competent in a variety of disciplines: intercultural communication, learning theory, the context of the organization or community, the people involved, etc. However, even though clients frequently push us into the role of “the expert with the answers,” assuming that role tends to be the wrong approach to building intercultural competence. That’s probably why I find the video below so amusing, and why Cultural Detective Facilitator Certifications focus on facilitation competence rather than information delivery.

Sure, cross-cultural effectiveness may require that we know how to tie a sari correctly, bow appropriately, or kiss the expected number of times. And we need to know the business at hand, e.g., the requirements of virtual teaming or methods of procurement—the specifics of what we’re involved in. It may require that we know how to draw red lines, as in the video. These things require information—a positivist approach. There may be a single “right” answer.

Most often, a client tells an expert what he wants, and then hopes the expert will simply “make it happen.” No need for the client to get overly involved; just leave it up to the expert. When a client (or student) asks an expert a question, they want a clear, specific answer—not “it depends.” Yet, in cross-cultural situations, so much does depend. “Correct” answers are contextual: how well do you know someone, are you meeting them socially or professionally, what country and region are you in, what social strata? Do you want to build market share or gain return on investment? Are you new to a market or have you been there for decades? What’s your reputation? A relativist approach allows for cultural and contextual differences—key to effectiveness and appropriateness.

While both positivism and relativism have their place in developing cross-cultural competence, the real change-maker is in a constructivist approach. The Japanese may generally do something a certain way, but that doesn’t mean an expat, immigrant, or visitor should or must do it that way. People need to find their way of being successful in a new environment—a way that works for them personally. True intercultural effectiveness requires client engagement, along with expert guidance.

Take my friend Doug. He is US American, and he has a loud and infectious laugh that he regularly engages in with a wide-open mouth and a slap on his leg. Most definitely not common Japanese practice, right? So, when he goes to Japan, do you take a positivist approach, and teach him a Japanese-style laugh? Will that be the key to his success in Japan? Do you compare Japanese laughter to US American laughter, or his friends’ laughter to his? In Doug’s case, when he moved to Japan he didn’t really adjust his laughter at all. His laugh is a core part of who he is, and most Japanese colleagues and friends love him for it. Sure, they may have been surprised at first. But his laugh is genuine, it’s him, and they understand that. Doug was highly successful in Japan, perhaps despite his loud laugh, but more probably, in part, because of it. He adapted his style in other ways.

Such is the constructivist nature of intercultural competence. Together, we co-construe, we “construct” our shared experience, and through that, we make sense of our relationships. Cultural Detective takes a constructivist approach. Yes, the CD Method contains elements of positivism (Values Lenses) and relativism (Worksheets), too, but they are used with the goal of learning about ourselves and others, and creating bridges that will enable each of us, and our organizations and communities, to be our best.

“The wise man doesn’t give the right answers,
he poses the right questions.”
—Claude Lévi-Strauss
French Anthropologist, 1908-2009

In dealing with a client that wants an “expert,” the clue to remember is what kind of expert you are. Effective intercultural facilitation is difficult, and we as facilitators do not have the “answers.” The “answers” reside in the client, the team members, community members, or key stakeholders. Our job is to bring the answers out, help make them known, help refine them so they are real and workable, and so that they enable intercultural effectiveness. This requires a high level of expertise: to help the client look inward and develop the answers themselves, when they are looking for a “magic” solution from an outside expert.

Learning opportunities to acquire good, effective intercultural facilitation skills are often hard to find. We are pleased to offer workshops that will help you gain and improve facilitation skills useful in intercultural contexts. Our Cultural Detective Facilitation Certification workshops are quite popular with both new and experienced facilitators, who always learn more than they expected. Three opportunities are scheduled this year:

  1. pre-conference of the SIETAR Europa Congress in Valencia, Spain,
  2. As part of the Summer Institute of the International Educators’ Training Program (IETP) at Queen’s University in Kingston, Ontario, Canada,
  3. And at the Summer Institute for Intercultural Communication (SIIC) in Portland, Oregon, USA. Click on any of the links above for more information or to register.

In addition, Daniel Yalowitz and I are offering a course at SIIC, “Gaining Gaming Competence: The Meaning Is in the Debriefing.” This experiential workshop focuses on current best practices and theories for creating, facilitating, and debriefing meaningful intercultural games, activities, and simulations. This is an excellent opportunity to gain a wealth of information in a short period of time. More information can be found here: http://www.intercultural.org/11.php.

Please join us for one of these upcoming events, to hone your intercultural facilitation skills to an “expert” level! In this way we can accomplish our shared goals of spreading intercultural competence to build understanding, collaboration, equity and justice in our world.