Why Storytelling in the Intercultural Context?

storytellingStories are the cornerstone of the Cultural Detective Method, and we have written about them on this blog quite often. Today I am very pleased to share with you a guest blog post by Joanna Sell, storyteller extraordinaire. She will be leading a complimentary webinar for us on 6th December 2018. Register now!

You might be asking why storytelling in intercultural communication? This exact question marked the beginning of my journey towards the storytelling approach. When I was setting the sails, I had no idea where it would bring me. I simply knew that my clients in the business world, my students at the universities, and many people working across cultures desperately wanted golden recipes on how to behave in intercultural contexts. Does that sound familiar to you?

Following the motto, “When in Rome, do as the Romans do,” people wanted to hear do’s and don’ts for communicating and cooperating with the “inhabitants of Rome.” What struck me, mostly, was the fact that they were deeply convinced that such “ready-made recipes” existed or were useful.

On one hand they acknowledged the diversity of their own groups and said: “Well, our group is very diverse in terms of age, gender, professional background, and nationality, and it is clear that our setting is ‘colorful,’ but we are here to hear about ‘Rome and the Romans.'” I asked myself why was it so easy to talk about a mosaic of cultures in their own groups while also asking for do’s and don’ts lists for communicating with “the others.”

Everything changed once we exchanged stories. Suddenly, the beauty of diversity became tangible and the focus moved towards practicing perspective change, self-reflection regarding communication skills, and a clear shift from “autopilot modus” towards curiosity and acceptance of differing thinking patterns.

As an intercultural trainer and coach I was overwhelmed—and I experienced my own personal change, as well. I still provided input on doing business and working in teams in countries of my expertise, and I addressed the challenges and rewards of virtual leadership. However, I began to incorporate the experience and knowledge of the participants into my programs much more. Why? Because the narrative approach and various storytelling methods guided me to get to know my participants better, allowing me to better tailor the content to their needs.

Additionally, thanks to the exchange of stories, they got to know one another from a completely new perspective and were willing to share their experiences in an open manner. A setting of psychological safety and an atmosphere of trust were the most wonderful gifts most of us experienced during time spent together sharing stories. Discussions about establishing trust and designing a team charter took on completely new dynamics. When we talked about action plans at the end of the meeting, participants were much more committed to following through, as well as to risk story sharing in their professional contexts and to apply storytelling methods in their daily lives.

I gathered the list of the reasons that storytelling works so well in the intercultural context, and I welcome your ideas to add to my observations.

  • Storytelling allows discovering cultural roots from multiple perspectives.
  • Storytelling offers insights into complexity of multicultural identities.
  • Storytelling supports zooming in and out, i.e., perspective change.
  • Storytelling adds the emotional layer to the cognitive level.
  • Storytelling serves as means of transmitting cultures.
  • Storytelling deals with new stories of belonging.
  • Storytelling initiates change processes.
  • Storytelling moves hearts.

Virtual Teaming

With mobile work styles on the rise, management styles need to change and adjust to the new reality. Along with the obvious benefits to employers and workers, there are significant drawbacks to a mobile work style—policies need to be modified, expectations made clear in different ways, and creating a cohesive work group becomes more difficult.

Any organization has its challenges in trying to shape a random collection of people into a “team” of some sort—whether it’s a small group engaged in a specific project, or the group spirit that often emerges from employees working together to accomplish desired results.

Citrix_Mobile_Infographic_v6_hannah

With a mobile work style, how do we achieve a sense of community, a sense of shared purpose that allows employees to perform at their best to achieve the overall goals of the company?

One answer is found in the Method and tools offered by the Cultural Detective series. Cultural Detective: Self-Discovery is designed to explore one’s own values—what makes each of us “tick.” This self-knowledge is the base upon which to build intercultural competence.

Cultural Detective: Bridging offers a way to look at conflicts and to move beyond a win/lose scenario to “bridge” differences to work more constructively together. Theory and practice are interwoven to provide concrete suggestions for learning to resolve difficult situations.

The Cultural Detective: Global Teamwork package is designed to assist both collocated and remote teams in meeting the five major challenges of teamwork in todays’ global environment. While many companies embracing mobile work styles are located in one geographical location, they wrestle with many of the same challenges as virtual teams working internationally. Cultural Detective: Global Teamwork provides insights, processes, and tools to meet these challenges.

And of course, no mobile work style would be complete without a subscription to Cultural Detective Online, the virtual intercultural coach that is available, anywhere anytime 24/7. So helpful to have a reference available before you email or talk to your new colleague from a culture different than your own! Do they value direct, straight-to-the point communication, or a more nuanced approach? Should you spend some time getting to know them personally, or just get directly to the business discussion?

Did you know you can set up groups within Cultural Detective Online so you can work virtually with employees to enhance their intercultural competence? Let us show you how! Join one of our free webinars to learn about the capacities of CD Online, and ask us how your organization can take advantage of group subscriptions to Cultural Detective Online.