Developing Intercultural Competence — Online?

“While other cultural databases do an effective job of providing country overviews, Cultural Detective Online offers unique and complementary capabilities.”
—Joseph K. Lunn, Project Portfolio Manager and Cross-Cultural Trainer, Zurich North America

What makes for a truly useful online learning tool? When I asked intercultural trainers this question they seemed to want to be able to emulate the face-to-face environment as much as possible. Keep the learners’ attention, make it experiential, real and applicable — and make them think! They don’t need “the answers,” they need to know how to come up with real solutions when they find themselves in the midst of cross-cultural conflict. Oh, and you know the old adage, keep it simple!

So, when developing the Cultural Detective Online tool, some key fundamental concepts were kept in mind:

  1. Personal/professional goal setting should be at the entrance to working with the tool — what are the learners’ objectives in using the tool? They should be able to adapt and change these but also keep them in mind in order to stay on track and achieve them.
  2. Culture-general and culture-specific content and process — this is fundamental to working with the Cultural Detective Method (read more by Janet Bennett on this topic if you are up on it), so no challenge here!
  3. Contextually based learning — also core to the Cultural Detective Methodology is working with real-world critical incidents and pushing the learner to develop an understanding of the underlying role and subtle nuances cultural values can play in everyone’s lives.
  4. Links between deep culture and surface culture, between values and behaviors — again innately a part of working with the Cultural Detective tools and richly impactful (where we get the big aha moments) once the learner discovers, develops and really hones this skill.
  5. Prompting for the learners to summarize and apply their learning to their real situations — this is where the work they’ve put in pays the learner back; in other words what’s the bottom line? How can I really use what I just learned to make a value added difference in my work, in my global team, with my international vendors/clients/offices, etc.?
So we’ve heard from some of our early adapters — Cultural Detective Online will take you further in your intercultural competence journey. Joseph Lunn of Zurich NA says,

“In addition to crisp, clear detailed summaries of each country’s cultural values, the nearly 400 cross-cultural incidents provided show users exactly what can go wrong when cultural understanding gaps exist. The tool follows-up by sharing the differences in cultural values that underlie each incident and offers concrete suggestions to build cultural bridges and avoid similar incidents. CD Online is a great hands-on teaching tool that adds value to:

    • Employees beginning overseas assignments
    • Global project team members
    • Mergers and acquisition partners
    • Outsourcing engagements

Thanks for making this tool available to those who need it at a reasonable cost!”

Developing intercultural competence online? Of course! Take a test drive and see for yourself: Cultural Detective Online!

Every Organization Needs Intercultural Competence

Nearly every organization these days, even the smallest and most local, works with diverse customers, team members, vendors, and service providers. A corner grocery store serves people from different age groups, ethnicities, and spiritual traditions. So, which holiday greetings should the grocery store use, if any, so as not to offend or exclude? Why do some of the regular customers talk only to male employees? Could the store increase profits or attract new customers if it started offering halal meats or Latino grocery items?

What about the graphic designer who puts up a website or Facebook page designed to attract local clients, only to find that the first inquiries come in from overseas? The mere fact that you have an online presence can mean you offer your products and services worldwide. And what about the free clinic that finds itself dealing with patient care issues of recent immigrants from places halfway across the planet? Or disaster relief agencies attempting to coordinate aid from around the world, getting it to the places it needs to be, quickly?

Cross-cultural competence, the ability to communicate effectively across cultures, is a mandatory skill in today’s interconnected world. It will help you:
  • Service diverse customers in the ways they expect.
  • Attract, retain and make the most of the talented professionals your organization needs to succeed.
  • Sell more products or services, to the people who need them.
  • Achieve success in your negotiations.
  • Discern the “right” mergers and acquisitions for your purposes.
  • Get more productivity and satisfaction out of your local and virtual teams, projects, and vendors.
  • Jump start the outcomes of study abroad and international education, as well as expatriate assignments.
  • Ensure you get the most out of the time and money you invest in international, cross-country and regional business travel.
  • Develop mutually respectful relationships with clients, employees and other stakeholders.

Cross-cultural competence is a needed skill for all of us, and it helps improve our family and social lives as well as our work lives. But amidst all the competing priorities for our time and attention, how can we develop such competence? To most of us, going back to school or even taking a few days off work for a class isn’t doable. And besides, like physical fitness, cultural fitness requires ongoing, structured practice, not just one trip to a training room.

If only there were an online cross-cultural coach available to us anytime, anywhere, at low cost. One that didn’t make us memorize lists of dos and don’ts, that didn’t promote stereotypes but rather encouraged dialogue and critical thinking. An online coach that would provide a process for recognizing cultural differences, helping us to understand and leverage them as assets rather than as roadblocks. Better yet, an online coach that could help us make sense of our everyday experiences, learning how to transform obstacles into opportunities, and frustration into innovation. A tool we could navigate freely, according to our needs and interests, not some online talking heads or narrated slide show. A tool that would be available on our time — when and where we want it…

I am very excited to be able to share with you just such a solution, yours free for three days, no strings attached. It is a brand new online system based on the proven Cultural Detective Method used by governments, NGOs and for-profit organizations around the world.

Free 3-day trial to Cultural Detective Online!

Cultural Detective is directly responsible for a 30% increase in our customer satisfaction ratings.”

Cultural Detective sped up my learning curve; it allowed me to become a part of the team and have an impact on the business more quickly.”

“I have received kudos from my managers and the Vice President for having chosen the Cultural Detective. But the kudos should really go to you. Cultural Detective is a rock solid methodology.”

Pass this offer around; the 3-day-free trial offer is good from now through December 31, 2012.
To redeem:

  1. Log on to http://www.culturaldetective.com/cdonline/orders/trial
  2. Enter your name, email address and the code: Promo3
  3. You will receive a verification email from cdonline@culturaldetective.com. Click the link in the email, follow the instructions and you will be ready to go!

Enter your learning goals, explore 50+ fully integrated packages including full Values Lenses and 400 Critical Incidents, or upload and debrief your own real-life situations. Your customers, partners and employees, even your family members, will notice the difference!

Improve your ability to understand and collaborate across cultures, and help your friends, family members and colleagues to do the same! Let’s create a more inclusive, creative, collaborative and productive world out there! Get a clue!